Hey there!

I'm Lara Baggio.

As an Italian who has spent half her life in the Bay Area, the culture of art and tech intermixed to create my passion for UX Design.

I am looking to apply and expand my User Experience Design experience to help others. I have a strong understanding of UX Design best practices and how to successfully apply design thinking to solve problems. Through my six years as an eCommerce Merchandiser, I am also an expert in managing cross-functional collaboration to launch brand-wide initiatives and site features. Thanks to my background I can unite design and business to ensure solutions meet both user and business goals.

Explore my Resume

My Career At a Glance

After studying Business Administration at the UC Berkeley Haas School of Business, I became a Brand Management generalist in eCommerce and over time specialized in Online Merchandising.

There, I got introduced to User Experience and  realized that was my passion.  I now take courses to solidify my technical skills in UX design and partner with start-ups to apply those skills in a real-life setting.

UX Design
Prototyping
Usability Tests
Figma
Site Metrics
Information Architecture
AB Testing
UX Research
Adobe XD

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